Search Engine Optimisation Services

231,510,169 web sites worldwide as of April, 2009*. Billions of web pages. Many, if not all, competing for a high Google ranking. And you want to be popular too, do you? You want your site to be ranked and visited and trusted?

Let's get something out of the way right now. There are some very talented, very smart people employed at Google whose daily job is to improve how their engine generates results. Nobody knows exactly how Google works. A firm that tells you that they have this knowledge, and can guarantee top rank results is not only banking on your ignorance; they have no interest in your long-term success.

If you focus on rank, you lose sight of traffic

Search engine optimisation is an art.
Search engine optimisation is a science.

SEO is a process.
SEO is intuitive.

SEO success comes from dedicated hard work.
SEO success is a matter of opportunity and luck.

Search engine optimization is all of the above, amongst many other contradictory attributes. But SEO has a single, focused goal - to increase a website's revenue or authority by maximizing valuable, targeted traffic to a website from search engine results. While this once meant ranking in the first place, or on the first page, of Google, SEO has evolved to incorporate elements of marketing and public relations. Besides leveraging web site design and content optimization to gain strong ranking position in Google for relevant keywords, an SEO project includes:

There are elements of SEO that the professional can directly optimize, and others which can only be influenced.

At chr32, SEO is not about fooling Google. It is about setting elements in place that indicate to the search engines that you are a trustworthy, authoritative resource that meets the intent of a specific search engine visitor i.e. to make a particular purchase, to be educated on a topic, to use a utility, or to communicate with others. Optimization is not a web "tune-up" done annually. It is taking care of the elements over which we have control, while launching an ongoing, dedicated process for the long term.

The bottom line is that Google success is derived from quality links from real websites, good content and architecture, strong online presence and good syndication of your authoritative intelligence. SEO is not free. It can take weeks and even months or years to see the fruit of your labour, and there are no guarantees. However, a competent and engaged SEO campaign is potentially the most rewarding online marketing effort you can make.

*April 2009 Web Server Survey

Sales Inquiries

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