So many conversations... what are they really saying?

There was a time, not so long ago, that doing a search for your brand or company or personal name on Google would give you a fairly accurate portrayal of your online reputation. Not any longer. With the proliferation of social networks like Facebook and Twitter, as well as social sharing sites such as Digg and Reddit, most of which are not indexed by Google, it is difficult to get an idea of where you stand, never mind how your reputation has trended over time. To add to the confusion, reputation is derived not only from conversations, but also from links - a link to you from a disreputable site can be as damaging as someone calling your product crap.

While there are software and services that are designed to monitor online reputation, one has to wonder, exactly how effectively can a piece of computer software evaluate a fundamentally human interaction? And can they grow and adapt at the same rate as the social internet?

The human element

chr32 takes the approach that human interaction is best monitored by a human being. We continuously monitor conversations, interactions and links that are relevant to you - personally and from our workstations. We alert you the moment we detect a negative instance as well as advise on the appropriate degree of engagement. Reputation summaries are prepared on a weekly basis, giving you a good feel for whether you are trending positively or negatively, and in what arenas.

Sample reputation report

The weekly reputation reports that are provided to our clients includes auditing and analysis of:

• search engines
• community forums
• social networks
• social bookmarking
• blogs
• press releases
• inbound website links

Click and fill in the following form to receive a free sample reputation report (limited to a 24 hour period). We may contact you for further information / clarification before preparing your report.