Wednesday, 10 March 2010
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PPC Management

Pay-per-click campaign management & optimization

ppc-marketingAt chr32, we feel that a firm's pay-per-click ad campaign, as with any other advertising strategy, is best initiated by the in-house marketing team. Who better knows the businesses message, appeal and environment? However, there are some challenges unique to PPC, as well as metrics that carry more weight than in other types of advertising. The in-house team may not be as familiar or comfortable with the PPC environment as with other fields, and that is where chr32 is happy to offer expertise.

 If you feel that your Google pay-per-click campaign is not showing the return on investment that is standard for your industry, chr32 will:

examine keyword targeting and bid,
analyse day and time effectiveness,
analyse geographic targeting,
consider ad text,
consider keyword filter usage,
examine click-through-rate and conversion rate,
consult on A/B and multivariate testing,
dig for missed keyword opportunities,
suggest other effective uses of PPC advertising.

 

Sales Inquiries

Alternately, you can make use of our handy quick contact form.

 

 
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