Is design relevant to SEO?

There are some who would argue the visual design and appeal of a web site is not a consideration of search engine optimization and other digital strategies. The opinion of chr32 is that the usability and appeal of a web property is foundational to building an Internet presence. All the link-building, social outreach, search optimization and content freshness efforts can be effectively undermined by presenting a site that is visually dull (or even repellant), confusing and frustrating.

Successfully building an online profile must focus on visitor appeal, and visitor appeal consists of not only of meeting the visitor's needs but doing so in a manner that encourages them to re-visit the site and to share it.

Page design, site architecture and clear, fresh content

The visual presentation of a web page, intelligent architecture, user-friendly linking, and compelling web page content are all elements over which the site owner has absolute and direct control. Happily, these elements are also significant in search optimization and net presence. There is no reason why they should receive anything less than high priority and dedicated resources under any site optimization project.

chr32 comes from a strong history of web site building. While that is no longer our core activity, we are well qualified to analyse a site's graphic presentation, usability, page technology and site structure. We can recommend priority changes and suggest best-practice modifications. We will also consult with you regarding the most effective strategy to maintain fresh content, appropriate to your business and environment.

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