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As Google and other search engines put more stock in a web site's trust and authority indicators - their "brand" - it becomes increasingly difficult for the little guy to rank well organically. How does a single store compete with a national (or international!) chain? Local search, that's how. |
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Search Engine Optimisation Services 231,510,169 web sites worldwide as of April, 2009*. Billions of web pages. Many, if not all, competing for a high Google ranking. And you want to be popular too, do you? You want your site to be ranked and visited and trusted?
Let's get something out of the way right now. There are some very talented, very smart people employed at Google whose daily job is to improve how their engine generates results. Nobody knows exactly how Google works. A firm that tells you that they have this knowledge, and can guarantee top rank results is not only banking on your ignorance; they have no interest in your long-term success. |
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Pay-per-click campaign management & optimization At chr32, we feel that a firm's pay-per-click ad campaign, as with any other advertising strategy, is best initiated by the in-house marketing team. Who better knows the businesses message, appeal and environment? However, there are some challenges unique to PPC, as well as metrics that carry more weight than in other types of advertising. The in-house team may not be as familiar or comfortable with the PPC environment as with other fields, and that is where chr32 is happy to offer expertise.
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So many conversations... what are they really saying? There was a time, not so long ago, that doing a search for your brand or company or personal name on Google would give you a fairly accurate portrayal of your online reputation. Not any longer. With the proliferation of social networks like Facebook and Twitter, as well as social sharing sites such as Digg and Reddit, most of which are not indexed by Google, it is difficult to get an idea of where you stand, never mind how your reputation has trended over time. To add to the confusion, reputation is derived not only from conversations, but also from links - a link to you from a disreputable site can be as damaging as someone calling your product crap.
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Is design relevant to SEO?There are some who would argue the visual design and appeal of a web site is not a consideration of search engine optimization and other digital strategies. The opinion of chr32 is that the usability and appeal of a web property is foundational to building an Internet presence. All the link-building, social outreach, search optimization and content freshness efforts can be effectively undermined by presenting a site that is visually dull (or even repellant), confusing and frustrating. |
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