Sunday, 20 May 2012
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Ecommerce / Online Business
Follow the Mousetrail to See What Your Analytics Can't

Oooh, I just love it when I get to play with new toys. I love it even more when those new toys turn out to be useful tools in a very short period of time.

I recently inherited oversight of a site that seemed to doing alright through the efforts of its previous web guy. It ranked decently for relevant keywords, showed nice new traffic stream, had a good number of pages read per visitor and an acceptable conversion rate. In other words, the previous site handler had all the ducks in a row, so this looked like a nice test bed for some new tracking apps.

 
Business strategy or tactic of the month?

Late last week, as I was sitting at my workstation doing my thing, a notification window popped in from Tweetdeck showing that someone had asked the question, "Do you have a strategy or a handful of tactics". I'm not even sure if an article was linked after the question, as I was preoccupied with the task at hand, and I let the window fade with as little fanfare as it had appeared.

Strangely though, the question refused to fade. In fact it stuck with me all weekend. It stuck with me to the point that I began to really think about it in regards to almost everything that occurred over the weekend. It stuck with me to the point that I'm writing on the subject today.

 


Studio News

chr32 DIGITAL STRATEGIES HELPS SMALL BUSINESS FIND SUCCESS,  BY BEING SMALL Search Engine Optimization studio foresees big rewards in helping small business leverage the benefits of being small, online....

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