Web design and programming studio changes business focus to providing auxiliary and supporting services to existing Internet properties.
Montreal, QC, Friday, May 15, 2009 — chr32 Digital Strategies (www.chr32.com) unveiled today a cleaner, fresher and more friendly web design to mark a natural shift in business focus. Once solely a web site design and programming studio, chr32 is changing course to concentrate on offering auxiliary services to existing sites, such as search engine optimization, local search optimization, online reputation management, and social media coaching. Says Martin Preikschas, Lead Strategist of chr32, "This is a natural evolution. We were there when businesses didn't really understand the Internet, but they knew they wanted a web site. Now, almost all businesses have web sites, but many are uncertain as to how to best leverage their online presence."
While offering high-level SEO and PPC campaign optimization, the chr32 studio plans to concentrate on the strategies that connect small business to their clients - local search optimization, reputation management and social media presence. "The big multi-nationals have the budget and resources to dominate natural organic search results", says Preikschas "but there is still ample opportunity for the 'little guy' to connect directly with their customers where it counts, in their backyards". With the redirection of chr32, the studio is now equipped to provide small business with the tools and training to succeed online, locally.
The services of chr32 Digital Strategies are not pre-packaged or sold as a one-size-fits-all solution. The studio works closely with each client, evaluating specific needs, defining clear and realistic goals, and developing an appropriate online strategy. The studio also recognizes small business owners often do not have the budget to retain a campaign studio long-term. They encourage businesses to take an active, responsible role for their continued marketing and optimization by coaching clients to use the same strategies and tools that the studio does.Says customer Shoshana Ruttner of Shoshana Ruttner Photography, "Putting together my own web site was pretty easy with the right software, but once I had my web site I didn't know where to go from there. Marty first optimized my site, then introduced me to the tools and directories I needed to rank highly on local search results, and to participate and interact with potential clients online."
In these economic times, consumers are carefully choosing businesses based upon "trust" and "tranparency". "Social media, reputation and local accessibility” says Preikschas, "are the factors that can give small business the advantage when competing online. Often with no investment other than time, businesses can place themselves squarely in front of clients who have already decided on a purchase and are just looking for a place to make that buy."
ABOUT chr32 DIGITAL STRATEGIES — Since 1999, chr32 has been helping various organizations, large and small, achieve a polished an effective web presence. chr32 currently manages a dynamic variety of auditing, analysis, reporting and consulting tools to provide clients with a clear and effective strategy, and the knowledge and skills to employ that strategy.
Contact: Martin Preikschas,
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Lead Strategist, chr32 Digital Strategies
(514) 573-9803 Pocket Office
www.chr32.com
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