Millions of web sites worldwide - billions of web pages. Many, if not all, competing for a high Google ranking. And you want to stand out, do you? You want your site to be ranked and visited and trusted?
Maintaining a favourable online reputation is not only about knowing who's talking and what they're saying; it's about knowing when (and how) to engage and when to let things run their course.
Getting your ads in front of potential customers for relevant search results is only part of it. More importantly, you need them to click. MOST importantly, you need them to convert.
Blogging, Facebook, Twitter and all other paths to online community presence are not necessarily good business strategy for all. But when you do decide to leverage these resources, be sure to do it right.
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