Search Engine Optimization
Millions of web sites worldwide - billions of web pages. Many, if not all, competing for a high Google ranking. And you want to stand out, do you? You want your site to be ranked and visited and trusted?
Reputation Management
Maintaining a favourable online reputation is not only about knowing who's talking and what they're saying; it's about knowing when (and how) to engage and when to let things run their course.
PPC Marketing
Getting your ads in front of potential customers for relevant search results is only part of it. More importantly, you need them to click. MOST importantly, you need them to convert.
Community Presence
Blogging, Facebook, Twitter and all other paths to online community presence are not necessarily good business strategy for all. But when you do decide to leverage these resources, be sure to do it right.
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There was a time, not so long ago, that doing a search for your brand or company or personal name on Google would give you a fairly accurate portrayal of your online reputation. Not any longer. With the proliferation of social networks like Facebook and Twitter, as well as social sharing sites such as Digg and Reddit, most of which are not indexed by Google, it is difficult to get an idea of where you stand, never mind how your reputation has trended over time. To add to the confusion, reputation is derived not only from conversations, but also from links - a link to you from a disreputable site can be as damaging as someone calling your product crap.Latest Good D's
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First of all, taking the text from a web site, word for word, is not imitation – it’s theft. Second, thinking that “everybody does it” is just another way of saying that you’re too lazy , and perhaps not eloquent enough, to take a few moments to represent yourself in your own words.
Now that the word is out, you can either do the online reputation management equivalent of taking an electrified cattle prod to the offending creature (a tactic which almost certainly will sting you more than them), or you can choose to take advantage of the various bright sides.
I have brought this up with many, many people, and no one seems to share my concern. Perhaps that means it’s invalid. Or perhaps that means that all the people I talk with on the subject are head-in-the-sand ignoramuses. Tough call.
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